Create an online resource that helps people with their home management and guides them to purchase appropriate Sears products and services.
Help craft the central value proposition and create core sections of the web-experience to support it: home page, Q&A section, lawn and garden, lists/to-dos, and project center.
An interactive experience that instills confidence in users to complete projects and drives traffic to Sear's revenue generating sites.
Success of digital experiences often depends on understanding what influences people’s behavior and decisions and then designing compelling solutions to drive them toward specific actions.
For ManageMyHome, the focus was on understanding the triggers that influence DIYs (do it yourself) and DIFMs (do it for me) and designing a site that guides each group toward appropriate features and content.