Vicki Haberman
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Zonar

MyBusVue


​Challenge
Give parents peace-of-mind through designing and building a mobile app (iOS and Android) that provides real-time information on school bus location and whether or not their child has gotten on or off the bus.

Activities
Guide the strategy, research and design efforts for creating the mobile experience, considering business and technology constraints.
 
Results
A custom mobile app launched to Apple App Store and Google Play in 7 months. 
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Themes
  • Mobile application
  • Internet of things

Services
  • Product strategy
  • User requirements
  • User flows
  • Interaction design/ prototyping
  • Guerrilla user insight and feedback
  • Visual design
  • Agile design and development

Trust

Authenticity and transparency go hand in hand with trust - all three are characteristics of strong experiences. I also look for these in the teams I work with and build.
 
For MyBusVue, trust is built by providing clear, accurate and timely information, as well as by protecting the privacy of personal information.
Post-it notes on the wall
Identifying requirements and user flow
Early sketch of mobile experience
Initial sketch
Screenshot from early prototype
Early interactive prototype
© COPYRIGHT 2015. ALL RIGHTS RESERVED.
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