Vicki Haberman
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Microsoft

Ignite


​Challenge
In three weeks, design and develop a responsive web experience to drive session attendance at Ignite, Microsoft's unified enterprise technology conference.

Activities
Guide the strategy and design efforts, applying principles of gamification to inform about Microsoft offerings and drive conference session attendance.

Results
Successful launch of a site that allowed people to earn digital raffle tickets and track prizes. 

Themes
  • Gamification
  • Responsive website

Services
  • Agile design and development
  • Copywriting
  • Interaction design
  • Visual design

Entertain

While usability will always be a fundamental part of great design, digital experiences have moved well beyond a focus on task completion. There is often the need to include elements of entertainment – tied to both the need to engage and persuade.
 
For the Ignite site, focus was on entertaining and combining aspects of game playing, including points and competition, to engage people in learning and persuade them to attend sessions.
Picture
Drawing page
Wireframes for oven experience
Content strategy documentation
Wireframes for oven experience
Content strategy documentation
Picture
Wireframes
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