In three weeks, design and develop a responsive web experience to drive session attendance at Ignite, Microsoft's unified enterprise technology conference.
Guide the strategy and design efforts, applying principles of gamification to inform about Microsoft offerings and drive conference session attendance.
Successful launch of a site that allowed people to earn digital raffle tickets and track prizes.
While usability will always be a fundamental part of great design, digital experiences have moved well beyond a focus on task completion. There is often the need to include elements of entertainment – tied to both the need to engage and persuade.
For the Ignite site, focus was on entertaining and combining aspects of game playing, including points and competition, to engage people in learning and persuade them to attend sessions.